For 75 years since our founding, we at Kanzashi Sugino have devoted ourselves daily to a single theme: “Envisioning, creating, and introducing Kanzashi the world has never seen.”

Hair ornaments that beautifully adorn women on life’s most important milestones—such as Coming-of-Age ceremonies, Shichi-Go-San, and weddings—are more than just accessories. We believe that as wearable traditional crafts, they also bring a rich, vibrant color to people’s hearts.

For us, the creation of Kanzashi is nothing short of a mission to society: to pass down Japan’s proud and beautiful traditions to the youth of today, preserving them for the future.

To fulfill this mission, Sugino Shoten has streamlined our processes to consistently deliver exceptional products, growing into the industry’s No. 1 company in customer satisfaction for catalog production. However, our ability to sustain this business for so long is entirely thanks to the unwavering support of many. We are profoundly grateful to our small workshops, artisans, home-based workers, partner factories, numerous business partners, suppliers, our local community, and our dedicated staff.

To repay the kindness of all these individuals, we will continue to craft Kanzashi with deep conviction and passion.

Our dream for the future is to become a company that delivers Kanzashi from our home in Mukojima, Tokyo, to the rest of the world. To achieve this, we hope to welcome as many international visitors as possible to our area. There would be no greater joy for us than to share our Kanzashi—pieces filled with artisan skill and heartfelt dedication—with the world.

In today’s world, there is a growing desire for “wellbeing”—a sustainable and multifaceted happiness. Through our Kanzashi, we aim to create a new traditional culture. Never forgetting our spirit as a “Company that Delivers Moving Experiences,” we will continue to dedicate ourselves to our dream, striving to fill the world, not just Japan, with radiant and colorful smiles.